Felicity Shagwell Haur

UNIT 5: THE MASS MEDIA (1)

5.1. THE GLOBALIZATION OF MEDIA

- Globalization means

- Globalization content

- The globalization of media ownership and decline of public TV

5.1. THE GLOBALIZATION OF MEDIA

concept of globalization:

process by which the increased communication and interdependence among countries around the world unites markets, societies and cultures, through a series of social, economic and policy that give a global communications with the outside world.

There are three main aspects of this globalization process:

- Globalization means

- Globalization content

- Globalization property

· THE GLOBALIZATION OF MEDIA

1. Proliferation of media through new technologies:

- Traditionally, many countries had only their own local communication systems

- 80 Years: growth of the communication cable and satellite

- Years 90: shift to digital broadcasting (Internet)

2. Shared Technologies:

less developed countries are assuming the technologies that have developed other

· content globalization

1. Content shared globally:

- News

- Series / Movies

- Music

2. Setting the global agenda:

- appear the "global totemic festival" World Cup, Olympic Games, the funeral of Lady Di, etc.

- Global coverage of some news: war, space probes, acts of terrorism, natural disasters.

3. In general similar criteria to consider a news content or not.

4. Development of an international style (Barker):

- high production values: luxurious and expensive.

- Scenarios pleasing to the eye: California beaches and landscapes of Australia, etc.

- more action than the traditional series.

- A Hollywood-style narrative type.

- Elements of melodrama and realism.

· THE GLOBALIZATION OF MEDIA OWNERSHIP

1. Declining public TV to a TV commercial:

In Europe traditionally à public funding of radio and TV

currently à market-driven programs (Advertising centered) / obsolescence of the concept of public service TV

2. Concentration of ownership in few hands à CULTURAL INDUSTRIES :

Time-Warner

Disney

Bertelsmann (European base)

Viacom

News Corporation